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Scan Magazine | Special Theme | Finnish Gaming
billion views after only one year. The channel’s main shows are Angry Birds Toons and Piggy Tales, two hilarious animated series about the beloved birds and cheeky pigs. The channel also has tonnes of other great content from Rovio’s partners. Rovio’s animation studio, the largest in the Nordic countries, is currently developing new series, one of which is Stella and friends’ very own show. Stella and her friends will inspire and entertain
Rovio Entertainment – innovative storyteller Rovio Entertainment is the company behind Angry Birds, a casual mobile game that became a global phenomenon within a few months of its release. Today Angry Birds is an entertainment brand, which reaches out into publishing, licensing, animation, books and more. This year, Rovio is launching Angry Birds Stella, a new and inspiring brand with colourful characters. Text & photos: Rovio Entertainment
Headquartered in Finland but with offices around the world, Rovio currently employs over 800 highly talented people from all corners of the entertainment industry. Rovio is renowned for launching entertaining family brands, as well as continuously innovating with its existing offering. “We are always trying to cater to our fans’
needs and offer them fun and surprising experiences that can’t be found anywhere else,” says Blanca Juti, Rovio’s CMO. A good example of this is ToonsTV, a video distribution channel available across most Rovio games and online. Launched in March 2013, the channel attracted over 2
Earlier this year, Rovio announced Angry Birds Stella, a new brand that introduces a flock of six fun and feisty birds who share a common love for fun and adventure. Sometimes their strong and quirky personalities clash, but they remain best friends forever – at least most of the time! Stella and her flock will star in their own games, animation series, books and other high-quality consumer products. Angry Birds Stella and friends is inclusive, and sets out to entertain and inspire everyone. One of its main themes is to celebrate important issues such as friendship, female heroism and daring to be yourself. The world will first meet this colourful flock in September when the first Angry Birds Stella game is launched and the first books are published in selected markets. In November this fearless flock’s own weekly animated series will air on ToonsTV, broadcast TV channels and other places too. “Stella and her fierce friends have a lot up their sleeve and we can’t wait for the world to meet them!” says Juti.
For more information on Rovio, please visit: rovio.com For more information on Angry Birds Stella, please visit: stella.angrybirds.com angrybirds.com pinterest.com/stellafriends Watch Angry Birds Toons and Piggy Tales here: toons.tv
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