Yeasha Sobhan

Yeasha Sobhan, as a Director of Bashundhara Group and Bashundhara Paper Mills Ltd., has played a pivotal role in broadening the product range of the Group’s paper, tissue, and hygiene divisions. Her strategic initiatives have catalyzed growth in one of the fastest-expanding sectors of Bangladesh's most significant business conglomerate, solidifying her status as a prominent female industrial leader. A commitment to diversity and inclusion characterizes her leadership. She steers her team through challenges with resilience and empathy. Renowned for her excellent communication skills and emotional intelligence, she has fostered change and promoted innovation within the industry. Yeasha Sobhan has successfully expanded the market reach of the Group’s eco-sustainable paper-based solutions, significantly enhancing customer engagement and boosting revenue across various strategic business units. Her exceptional leadership and strategic acumen earned her the Bangladesh Women Leadership Excellence Award in 2018, celebrating her vision and impact on the consumer-facing industry. A hallmark of her leadership is her ability to confront and overcome the challenges often facing women in executive roles. This has driven her to notable successes that have inspired the next generation of female leaders. Her result-oriented approach and ambitious drive have been fundamental in exceeding corporate expectations and establishing her as a respected figure in business. Under her stewardship, Bashundhara’s toiletries brand has effectively penetrated various consumer goods markets, competing with international brands by delivering high-quality products at competitive prices. Moreover, her strategic foresight has facilitated the expansion of Bashundhara’s paper and tissue exports to over 25 countries, enhancing the economic stature of Bangladesh on a global scale.